Increase in Organic Session to Target Pages
Increase in Organic Sessions Overall
Increase in Organic Users
The online student loan refinance company knew from the start that they had a steep goal — to become a top presence and contender in a highly competitive landscape that includes large long-term players such as Credible and NerdWallet.
Not only was the digital landscape a challenge, but the real world presented disruptive obstacles when COVID-19 presented additional difficulties. Of the many COVID impacts on businesses at large, the student loan refinance company faced a unique challenge. When the Cares Act paused student loan payments, it has taken a massive toll on companies focused on student loan refinancing.
Instead of merely rolling with the punches, the student loan refinance company chose to commit to a long-term SEO strategy so that when the pause lifts, they will be highly visible online and in the best position to offer their services to students in need of loan refinancing.
Blueoptimizer partnered with a leading student loan refinancing company in December 2019 to build a powerful SEO foundation amidst a competitive landscape. Our strategy integrated technical SEO, strategic content, on-page optimization, and custom link building to position them for long-term growth.
Despite pandemic-related market downturns, our client remained committed to their SEO investment. We collaborated closely with their talented content team, focusing on high-intent keywords and developing top-funnel content to attract and educate their audience. This approach drove significant ranking improvements and built a resilient online presence poised for the market’s recovery.
Our partnership was built on deep collaboration. We served as an extension of their team, providing ongoing strategic insight and planning. We conducted extensive research to identify valuable keyword phrases and content opportunities, ensuring every new page and site architecture decision was optimized for performance from the start.
For off-site SEO, our experts crafted a fully customized link-building campaign. This strategy balanced the pursuit of competitive, long-term keyword goals with securing faster, tangible wins through targeted low-hanging fruit opportunities. Through this dedicated, multi-faceted approach, Blueoptimizer helped the company not only endure a challenging period but strengthen its foundation for future success.
To compare the impacts of our long-term SEO strategy, we looked at the earned results from the last six months of 2019 before our engagement began to the last six months of 2021. In this time frame, we monitored and continuously tracked the results. The work on the site made a clear statement. Our long-term strategy produced significant improvements and valuable wins that continue to bring the online student loan refinancing company closer to its ultimate goal.
We focused our efforts on top-funnel editorial pages and saw an increase of 814% in organic sessions, from 1,169 sessions before our engagement, up to 10,679 sessions.
Organic sessions for the online student loan refinance site increased overall by 204%, starting from 4,373 before the engagement to 13,297 in reviewing the same period.
When looking at the same period, organic users increased 288% from 3,363 to 13,031.
Completion of the refinance process includes when a user fully completes the refinance process from start to finish. This includes completing each step of the process, providing their information, applying for their refinance rates, and selecting a lender. As a result, goal completions increased by 26% during this volatile time period.
Part of their strategy is also to deliver clicks to partner lender sites. The outbound clicks increased 19% from 118 to 141.
Optimizations to the site and gains in keyword rankings catapulted organic impressions from 262,000 to 305,000.
The student loan refinance company offers online services to students looking to check their refinance loan rates from top lenders. The streamlined service provided by the company allows students to quickly receive personalized and prequalified rate comparisons with no credit score impact for free as well as the ability to apply to refinance all in one location.
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